BMW overtakes Tesla as top-selling imported car brand in South Korea

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BMW overtakes Tesla as top-selling imported car brand in South Korea
BMW Group Korea announced a special promotion for Warranty Plus and BMW Service Care Plus on the 30th. Photo: BMW Group KoreaCourtesy of BMW Korea


SEOUL, November 05 (AJP) - BMW has overtaken Tesla to become South Korea’s best-selling imported car brand, as demand for foreign-made vehicles continued to rise this year despite a slowdown in October sales.

According to data released Wednesday by the Korea Automobile Importers & Distributors Association (KAIDA), registrations of new imported passenger cars totaled 24,064 in October, up 13.2 percent from a year earlier. The figure, however, marked a 26.7 percent decline from September’s 32,834 units, a drop attributed largely to fewer business days due to the long Chuseok holiday period.

Cumulative sales from January through October reached 249,412 vehicles, a 15.5 percent increase from the same period last year.

BMW led the pack with 6,177 units sold in October, followed by Mercedes-Benz with 5,838 and Tesla with 4,350. The top 10 brands also included Volvo, Lexus, BYD, Toyota, Audi, Mini, and Porsche — underscoring the continued dominance of European automakers in the market.

The Tesla Model Y Long Range was October’s best-selling individual model, with 2,424 units sold, trailed by the Mercedes-Benz E 200 and the BMW 520.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.


Han Ji-yeon 기자 hanji@ajunews.com

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