Park Bo-gum to promote hanbok globally in time for Chuseok

Courtesy of the Ministry of Culture, Sports and Tourism

SEOUL, October 2 (AJP) - A series of giant billboard ads featuring actor Park Bo-gum is set to appear in several major cities overseas including Times Square, New York next week, coinciding with Chuseok, one of the country's biggest holidays.

Courtesy of the Ministry of Culture, Sports and Tourism

According to the Ministry of Culture, Sports and Tourism on Thursday, the ads showing Park in hanbok or traditional Korean dress will light up the streets of New York, Milan, and Tokyo for a week, starting from Chuseok Day, which falls on Oct. 6 this year.

In Seoul, it will be displayed on the exterior wall of Shinsegae Department Store's main branch in central Seoul throughout the whole month of October.

Courtesy of the Ministry of Culture, Sports and Tourism

Through similar ads in past years, figure skating star Kim Yu-na, singer-turned-actress Suzy, and actress Kim Tae-ri promoted the beauty of hanbok, along with its modern interpretations and variations.

The ads are part of the ministry's project to promote hanbok globally through collaborations with talented designers and artists.

Courtesy of the Ministry of Culture, Sports and Tourism Photo by Ministry of Culture

Courtesy of the Ministry of Culture, Sports and Tourism* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
Yoon Ju-hye 기자 jujusun@ajunews.com