PHOTOS: Successful Italian "FORMAGGIAMO!" Event with Masterclass by Chef 'Fabri'

Chef Fabri explains a dish at the Italian Promotion Center in Gangnam District, Seoul on Nov. 14, 2025. AJP Yoo Na-hyun

SEOUL, November 25 (AJP) – The Italian cheese promotion campaign “FORMAGGIAMO!” wrapped up successfully after running from November 19 to 24 at High Street Italia in Sinsa-dong, Gangnam District, Seoul.

On the opening day, Chef Fabrizio Ferrari, known as “Fabri,” hosted a masterclass featuring pasta dishes made with four different cheeses and a fusion dish of cheese kimchi fried rice combining Korean and Western flavors.

“FORMAGGIAMO!” is part of the domestic program for this year’s 10th anniversary of the “Week of Italian Cuisine in the World,” an event held simultaneously across the globe. In South Korea, the campaign showcased the value and appeal of Italian cuisine through exhibitions, seminars, cooking shows, and tasting events.

Chef Fabri slices cheese at the Italian Promotion Center in Gangnam District, Seoul on Nov. 14, 2025. AJP Yoo Na-hyun

Chef Fabri sprinkles pine nuts over pasta at the Italian Promotion Center in Gangnam District, Seoul on Nov. 14, 2025. AJP Yoo Na-hyun

On Nov. 14, 2025, Chef Fabri cooks pasta at the Italian Promotion Center in Gangnam District, Seoul. AJP Yoo Na-hyun

Chef Fabri adds pepper to pasta at the Italian Promotion Center in Gangnam District, Seoul on Nov. 14, 2025. AJP Yoo Na-hyun

Pasta and kimchi fried rice prepared by Chef Fabri are displayed on the counter at the Italian Promotion Center in Gangnam District, Seoul on Nov. 14, 2025. AJP Yoo Na-hyun
Yoo Na-hyun Reporter shooting@ajupress.com